Development of Change Management Samples †MyAssignmenthelp.com

Question: Discuss about the Development of Change Management. Answer: Outline purpose The assignment deals with the communication plan that needs to be adopted by Blackberry. The communication plan is required in order to eliminate the threat that arises to the company. The advent of competitors in the market has led Blackberry to lose a strong foothold in the market (Hornstein 2015). The communication plan is mainly directed at the customers aimed at purchasing the product. The fact that the company have many competitors and the introduction of new features on the phone can be beneficial to the customers needs to be communicated to the public. After the completion of the assignment, readers can understand the ways by which Blackberry can be made competitive in the mobile phone industry. Introduction The reason behind the development of changes in the organisation includes the adoption of a wrong business model. The core business of the company was not as it was anticipated by the customers. Reluctance on innovation and pride of the company led to its losing out of competition against Samsung and Apple. Hence, changes regarding the proper promotion of the new features of the phones are necessary in order to gain publicity in the market (Hayes 2014). The adoption of the strategy can help Blackberry to maintain its effectiveness in the market. The concept of formulating the communication plan can help Blackberry to move forward in the business market. Communication plan Developing the communication plan The topic of the communication is based on the new features of the phones developed by Blackberry. The target market is the new generation people attracted to use new products in the organisation. Cameron and Green (2015) stated that the preferred mode of communication about phones and features is the face to face communication method. This can help to provide a proper demonstration of the latest features. Apart from face to face communication, the population can be communicated by using social media and television for the promotion of the product. This can help in the circulation among the people with a probability of gaining feedback from the customers. The communication topics need to be based on the strategic plans and organisational aim. The aim of Blackberry is to increase its revenue and reputation in the market. Hence, delivering on the topic needs to be done by the marketing manager (Van der Voet 2014). This can be managed by a proper marketing strategy or analysing the feedback from the customers. Monitoring Union representative of Blackberry Subject: Affected number of staffs due to the changes Respected Sir, This is to clarify the doubt that you have about the number of staffs that will be effected subject to the new changes. I would like to inform you that changes are made to the staff condition by providing more training based on the innovation of the products. The manner in which the employees need to formulate the plans of the organisation will be provided in order to communicate in a successful manner with the customers. Communication with the staffs can help in making them understand the goals of the organisation. This can be effective in order to retain employees and work together for the betterment of the organisation. Results The information collected by analysing the feedback from the customers are sent to the managers of every department for further analysis. This information is stored in order to see the progress made after the rectification of the errors or after evolving (Biocca and Levy 2013). Not only this, the feedback can also be used in the case of different stages of the change process. For example, in case of criticism of a product based on lack of latest technology, the company can make changes after analysing the situation. In this regard, the milestones of the success can be measured by identifying the level of progress in the organisation. For example, Blackberry can aim at completing 50% of the required changes by the end of the first quarter of a financial year. In order to draw the attention of the employees, managers can display the need for changes by setting it up on the bulletin boards and conducting a meeting with the employees (Shirey 2013). The employees can be motivated in order to embrace changes. Summary Hence, it can be summarized that Blackberry needs to apply the changes based on the communication plan that is required for reaching out to the customers. The company have to ensure that the result of changes in the communication plan or to the organisation does not lead to maximum loss of employees. Bibliography Biocca, F. and Levy, M.R. eds., 2013.Communication in the age of virtual reality. Routledge. Cameron, E. and Green, M., 2015.Making sense of change management: A complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers. Hayes, J., 2014.The theory and practice of change management. Palgrave Macmillan. Hornstein, H.A., 2015. The integration of project management and organizational change management is now a necessity.International Journal of Project Management,33(2), pp.291-298. Shirey, M.R., 2013. Lewins theory of planned change as a strategic resource.Journal of Nursing Administration,43(2), pp.69-72. Van der Voet, J., 2014. The effectiveness and specificity of change management in a public organization: Transformational leadership and a bureaucratic organizational structure.European Management Journal,32(3), pp.373-382.